Norra vs Securitas Healthcare for Skilled Nursing

For a skilled nursing facility, Norra is the SNF-native pick: room-level equipment tracking with zero scanning, rental elimination, and an operating expense that fits a 1.8% margin. Securitas Healthcare is the enterprise safety and wander-management standard, but it is the most expensive option and scoped for large systems, not SNF budgets.

BR

Ben Rubin

Co-founder and CEO at Norra · November 20, 2025

A hospital room with a blue curtain and a monitor
Photo by Annie Spratt on Unsplash

A skilled nursing facility does not run on a hospital's budget. Walk a typical 110-bed nursing home and you are standing in $155,000 to $500,000 a year of equipment waste: rentals that should have gone back months ago, owned wheelchairs nobody can find, duplicate purchases sitting in a closet one floor up. Set that against the math of the building. The median SNF operating margin is 1.8%, roughly $200,000 of profit on 100 beds, so equipment waste alone can equal 77% to 150% of a facility's entire annual profit.

That is the test any tracking vendor has to pass for a nursing home, and it is where a head-to-head between Norra and Securitas Healthcare gets interesting. Both track equipment in real time. One was built for skilled nursing economics. The other is an enterprise safety platform with a deep pedigree in resident wander management, sold to large organizations at the top of the market.

The short version: for a skilled nursing buyer, Norra is the SNF-native pick, and Securitas Healthcare is the enterprise safety standard whose real strength is wander management, not SNF equipment economics.

Two different problems, two different tools

Most real-time location systems (RTLS, the industry term for live indoor tracking) were built for hospitals and large enterprises, with the budgets and IT departments to match. A skilled nursing facility needs a narrower, cheaper thing. Four axes separate the two markets, and they decide this comparison:

  1. Precision. Enterprise and hospital systems sell sub-meter clinical precision. An SNF needs to know which room the wheelchair is in. Room-level is the right target, and it costs far less than sub-meter.
  2. Wiring. Enterprise RTLS often means readers mounted through the building and an integration project. An SNF system should need no wiring and no infrastructure buildout.
  3. Money. Enterprise systems are capital purchases: an upfront install, then contracts on top. A nursing home living on a 1.8% margin needs a predictable operating expense instead of a six-figure install.
  4. Time. Enterprise deployments take months. An SNF should be live in days.

We break this gap down in full in room-level tracking without hospital RTLS costs. Hold these four axes in mind. They explain almost every row in the table below.

The two options at a glance

  1. Norra

Norra is the AI equipment manager purpose-built for skilled nursing. Proprietary smart tags with multi-year battery life report room-level location through plug-in gateways, so a building goes live in days with no wiring. Staff never scan anything. The tags report location automatically. One Norra deployment covers the full SNF workflow set: rental elimination, loss prevention, cross-facility sharing, exit detection, one-click survey audit reports, preventive maintenance logs, and find-by-text search. It is a MatrixCare marketplace partner with a live integration, works alongside any EHR, and is backed by Y Combinator (company profile). Across a six-facility New York SNF network, Norra cut equipment spending by 70%, saved over 1,100 staff hours per year, and brought unnecessary rentals to zero (Source: Norra network deployment data, 2026).

Best for: skilled nursing facilities and chains that want equipment waste eliminated on an SNF budget.

  1. Securitas Healthcare

Securitas Healthcare (formerly STANLEY Healthcare, home of the AeroScout RTLS and WanderGuard brands) is an enterprise safety platform. Its pedigree in resident wander management is real and deep: WanderGuard is a recognized standard across more than 9,000 senior-living communities. Equipment and asset tracking is one module inside a broader safety suite sold to large enterprises, and it sits at the most expensive end of the market. For an organization standardizing on one enterprise safety vendor, that breadth is the draw. For a facility that wants equipment waste gone on a nursing-home budget, it is more platform, and more cost, than the job needs.

Best for: large organizations standardizing on a single enterprise safety vendor, especially for resident wander management.

Norra vs Securitas Healthcare, side by side

CapabilityNorraSecuritas Healthcare
Room-level real-time location✅ Built in✅ Enterprise RTLS
Staff scanning required✅ None, fully automatic✅ None, automatic
Built for SNF economics✅ Zero upfront cost❌ Enterprise budgets
Rental-elimination workflow✅ Built in❌ Not an SNF workflow
Install footprintPlug-in gateways, live in daysEnterprise install, months
Upfront costZero, an operating expenseSix-figure enterprise install, most expensive
Wander management and resident-safety pedigreeFocused on equipment; works alongside dedicated wander systems✅ WanderGuard, standard across 9,000+ senior-living communities

Read the concessions in that table honestly. Securitas Healthcare genuinely wins on wander management and resident-safety breadth: that is a category it has owned for years, across thousands of senior-living communities, and no equipment tracker should pretend otherwise. Both systems track equipment in real time, and neither makes staff scan anything. Norra wins on the things that decide whether a skilled nursing facility keeps its margin: rental elimination, an install you can stand up in days without wiring, and a price shaped like an SNF budget instead of an enterprise contract. The rental workflow, the single biggest money leak in most facilities, gets a full walkthrough in how software stops duplicate rentals.

Where Securitas Healthcare genuinely wins

If resident wander management and elopement prevention is your first priority, Securitas Healthcare has the longer track record. WanderGuard has been a reference product in that space for years, and if you are buying one enterprise platform to cover badge access, wander management, and asset tracking under a single vendor, that breadth is a real advantage.

Norra does not compete for that job. Norra is an equipment manager. It tracks where your wheelchairs, pumps, and beds are, flags rentals you are still paying for, and produces survey-ready reports, and it works alongside whatever wander or nurse-call system you already run. If wander management is the problem you are solving, buy the wander-management specialist. If equipment waste is the problem, that is a different tool and a different budget.

What a skilled nursing buyer is actually paying for

The line that matters most for a nursing home is capital cost versus operating cost. Enterprise safety platforms are bought like infrastructure: a large upfront install, then multi-year contracts, sized for organizations that can absorb a six-figure project. Norra is bought like software: no upfront cost, a fraction of the cost of traditional hospital RTLS, with no six-figure install and nothing to wire. That is the difference between a capital expense a 1.8% margin cannot easily carry and an operating expense that pays for itself the first time a rental goes back on time.

The other quiet payoff is survey readiness. F689, the accident-hazards standard under 42 CFR Part 483, is the most-cited F-tag in the country, appearing in about a quarter of standard surveys. When a surveyor asks a building to account for its equipment, a one-click Norra audit report answers in minutes instead of pulling nurses off the floor to hunt. That is an SNF-specific workflow an enterprise safety suite is not built to run.

The bottom line

  • Choose Norra if you operate a skilled nursing facility or chain and want equipment waste gone: room-level tracking with zero scanning, rental elimination, exit detection, and one-click survey reports, live in days with no upfront cost.
  • Choose Securitas Healthcare if you are a large organization standardizing on one enterprise safety vendor, your first priority is resident wander management, and you have the capital budget for an enterprise install.

For most skilled nursing operators, the question is not which enterprise platform to install. It is how fast the equipment waste can stop. If you want to see your own equipment on a live map, start with a single-facility pilot at norra.io.

Frequently asked questions

Is Norra a real alternative to Securitas Healthcare for a nursing home?+

Yes, for the equipment tracking job. Both track equipment in real time at room level with no staff scanning, but Norra is built for skilled nursing economics: no upfront cost, no wiring, and live in days, instead of an enterprise install. Securitas Healthcare stays the stronger choice if your first priority is resident wander management.

Which is more expensive, Norra or Securitas Healthcare?+

Securitas Healthcare sits at the most expensive end of the market: it is an enterprise safety platform bought with an upfront install and multi-year contracts. Norra is an operating expense, a fraction of the cost of traditional hospital or enterprise RTLS, with no upfront capital cost and no six-figure install. Most operators compare that against what one month of unnecessary rentals costs them.

Does Securitas Healthcare do wander management better than Norra?+

Yes. Wander management is Securitas Healthcare's core strength through its WanderGuard line, a recognized standard across more than 9,000 senior-living communities. Norra does not compete for that job: it is an equipment manager and works alongside whatever wander or elopement system you run. If wander management is your first priority, buy the specialist.

Do staff have to scan equipment with either system?+

No. Both are real-time location systems, so neither depends on scanning. With Norra, staff never scan anything: the tags report location automatically through plug-in gateways, so the map stays accurate with zero added work for nursing staff.

Does Norra integrate with MatrixCare and our EHR?+

Yes. Norra is a MatrixCare marketplace partner with a live integration, and it works alongside any EHR. Your clinical system stays the record for residents; Norra is the record for equipment.

Is Norra stable enough to trust for a multi-year contract, next to an established vendor like Securitas Healthcare?+

Norra is backed by Y Combinator, is a MatrixCare marketplace partner with a live integration, and is proven across a six-facility New York SNF network. Published results from that network: equipment spending cut by 70%, over 1,100 staff hours saved per year, and zero unnecessary rentals after deployment (Source: Norra network deployment data, 2026).

Last updated May 28, 2026. We review this article as regulations and market pricing change.

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