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About Norra

Modernizing the physical operations of healthcare facilities.

Norra is building the asset-intelligence layer for healthcare: a current view of medical equipment and the operational records teams need to run facilities with clarity.

The operating problem

Physical assets need a current digital record.

Healthcare teams make daily decisions around equipment location, availability, readiness, service records, and utilization. Norra brings those signals into one operating view.

  • Live context around medical equipment
  • A shared record for facility teams
  • Healthcare-wide asset intelligence

Our approach

Start with the asset record and build from evidence.

Proprietary smart tags keep equipment context current with minimal disruption to facility operations, creating a credible foundation for smarter facilities.

  • Equipment visibility as the practical starting point
  • Built to fit existing operations
  • Expansion grounded in demonstrated needs

Founders

Built from work inside healthcare facilities.

Ben Rubin and Yining Zhang founded Norra after working directly inside healthcare facilities and repeatedly observing the same equipment-visibility problem.

  • A problem observed repeatedly in the field
  • Built around the physical realities of healthcare operations
  • Backed by Y Combinator

A clearer operating picture starts here

Make every facility easier to operate.