About Norra
Modernizing the physical operations of skilled nursing.
Norra is building the asset-intelligence layer for skilled nursing: a current view of owned and rented equipment and the operating records SNF teams need to act with clarity.
The operating problem
Physical assets need a current digital record.
SNF teams make daily decisions around equipment location, rentals, availability, readiness, service records, and utilization. Norra brings those signals into one operating view.
- Live context around owned and rented equipment
- A shared record for SNF teams
- Asset intelligence built for skilled nursing
Our approach
Start with the asset record and build from evidence.
Proprietary smart tags keep equipment context current with minimal disruption to facility operations, creating a credible foundation for smarter facilities.
- Equipment visibility as the practical starting point
- Built to fit existing operations
- Expansion grounded in demonstrated needs
Founders
Built from work inside skilled nursing facilities.
Ben Rubin and Yining Zhang founded Norra after working directly inside skilled nursing facilities and repeatedly observing the same equipment-visibility problem.
- A problem observed repeatedly in SNFs
- Built around the physical realities of skilled nursing
- Backed by Y Combinator
A clearer operating picture starts here