# Norra > Norra is the AI asset management platform purpose-built for skilled nursing facilities and multi-facility SNF operators. It gives teams a current room-level view of owned and rented equipment, availability, readiness, service context, and utilization. Norra is built around skilled nursing economics and workflows. It helps SNF teams find equipment without searching room by room, return unnecessary rentals, use owned inventory before ordering more, and prepare audit-ready equipment records. ## What Norra does - Keeps owned and rented equipment location and availability current across SNFs - Connects readiness and service context to each asset record - Makes equipment utilization visible for allocation and capital decisions - Gives local teams and network leaders a shared view of asset capacity - Fits into existing facility operations with minimal disruption - Integrates with MatrixCare for skilled nursing workflows ## Where Norra creates value - Rental overspend: check owned inventory before ordering, review ongoing rental needs, and coordinate returns. - Equipment loss: locate misplaced items and act on movement history and exit alerts. - Under-utilization: identify idle equipment and put it back into service. - Cross-building sharing: find available equipment across buildings and coordinate loans and returns. ## Key pages - [Home](https://www.norra.io/): AI asset management for skilled nursing - [Platform](https://www.norra.io/platform): connected SNF equipment visibility and operating context - [Solutions](https://www.norra.io/solutions): equipment management for skilled nursing operators - [Skilled nursing](https://www.norra.io/solutions/post-acute): purpose-built equipment visibility for SNFs - [Implementation](https://www.norra.io/implementation): how Norra fits existing facility operations - [Results](https://www.norra.io/results): rental management, loss prevention, utilization, and sharing - [Trust & Security](https://www.norra.io/trust): supported controls and equipment-focused product scope - [Resources](https://www.norra.io/resources): selected research, guides, and product explanations - [About](https://www.norra.io/about): company and founder perspective - [Support](https://www.norra.io/support): help and contact - [Book a Demo](https://www.norra.io/demo): schedule an introduction ## Company - Founded by Ben Rubin and Yining Zhang - Norra is a Y Combinator-backed company: https://www.ycombinator.com/companies/norra - LinkedIn: https://www.linkedin.com/company/norra-io - Contact: team@norra.io ## Guides & comparisons Every article below is also available as clean Markdown at `https://www.norra.io/blog/md/`. ### Comparisons - [Norra Comparisons resource 1](https://www.norra.io/blog/dme-management-software-skilled-nursing) - [Norra Comparisons resource 2](https://www.norra.io/blog/smart-nursing-home-vs-traditional-facility) - [Norra Comparisons resource 3](https://www.norra.io/blog/norra-alternatives-skilled-nursing) - [Norra Comparisons resource 4](https://www.norra.io/blog/norra-vs-upkeep-cmms-skilled-nursing) - [Norra Comparisons resource 5](https://www.norra.io/blog/why-skilled-nursing-should-not-use-general-asset-software) - [Norra Comparisons resource 6](https://www.norra.io/blog/norra-vs-gpx-intelligence-skilled-nursing) - [Norra Comparisons resource 7](https://www.norra.io/blog/norra-vs-assettiger-nursing-homes) - [Norra Comparisons resource 8](https://www.norra.io/blog/norra-vs-fmx-nursing-home-equipment) - [Norra Comparisons resource 9](https://www.norra.io/blog/asset-panda-alternatives-skilled-nursing) - [Norra Comparisons resource 10](https://www.norra.io/blog/norra-vs-netsuite-equipment-rental-snf) - [Norra Comparisons resource 11](https://www.norra.io/blog/sortly-alternatives-nursing-homes) - [Norra Comparisons resource 12](https://www.norra.io/blog/norra-vs-nikohealth-dme-rental-snf) - [Norra Comparisons resource 13](https://www.norra.io/blog/best-asset-tracking-assisted-living-senior-living) - [Norra Comparisons resource 14](https://www.norra.io/blog/best-ai-tools-skilled-nursing-operations-2026) - [Norra Comparisons resource 15](https://www.norra.io/blog/medical-equipment-tracking-software-buyers-guide-nursing-homes) - [Norra Comparisons resource 16](https://www.norra.io/blog/norra-vs-snipe-it-skilled-nursing) - [Norra Comparisons resource 17](https://www.norra.io/blog/norra-vs-sortly-skilled-nursing) - [Norra Comparisons resource 18](https://www.norra.io/blog/best-software-cut-dme-rental-costs-skilled-nursing) - [Norra Comparisons resource 19](https://www.norra.io/blog/norra-vs-wasp-assetcloud-nursing-homes) - [Norra Comparisons resource 20](https://www.norra.io/blog/single-rtls-platform-vs-point-solutions-snf-chains) - [Norra Comparisons resource 21](https://www.norra.io/blog/norra-vs-ezofficeinventory-snf) - [Norra Comparisons resource 22](https://www.norra.io/blog/norra-vs-ge-healthcare-encompass-snf-portfolio) - [Norra Comparisons resource 23](https://www.norra.io/blog/norra-vs-infor-location-intelligence-snf-chains) - [Norra Comparisons resource 24](https://www.norra.io/blog/norra-vs-midmark-careflow-snf-chains) - [Norra Comparisons resource 25](https://www.norra.io/blog/kontakt-io-alternatives-snf-equipment-tracking) - [Norra Comparisons resource 26](https://www.norra.io/blog/best-equipment-tracking-pe-owned-snf-portfolios) - [Norra Comparisons resource 27](https://www.norra.io/blog/norra-vs-centrak-skilled-nursing) - [Norra Comparisons resource 28](https://www.norra.io/blog/best-rtls-skilled-nursing-chains-2026) - [Norra Comparisons resource 29](https://www.norra.io/blog/best-exit-detection-elopement-prevention-nursing-homes) - [Norra Comparisons resource 30](https://www.norra.io/blog/norra-vs-midmark-rtls-snf) - [Norra Comparisons resource 31](https://www.norra.io/blog/norra-vs-kontakt-io-skilled-nursing) - [Norra Comparisons resource 32](https://www.norra.io/blog/zero-workflow-equipment-tracking-no-staff-scanning) - [Norra Comparisons resource 33](https://www.norra.io/blog/norra-vs-litum-senior-care) - [Norra Comparisons resource 34](https://www.norra.io/blog/equipment-tracking-matrixcare-pointclickcare-integration) - [Norra Comparisons resource 35](https://www.norra.io/blog/equipment-tracking-under-10k-nursing-homes) - [Norra Comparisons resource 36](https://www.norra.io/blog/best-equipment-tracking-systems-skilled-nursing-2026) - [Norra Comparisons resource 37](https://www.norra.io/blog/rtls-vendors-per-bed-pricing-not-per-tag) - [Norra Comparisons resource 38](https://www.norra.io/blog/securitas-healthcare-alternatives-nursing-homes) - [Norra Comparisons resource 39](https://www.norra.io/blog/norra-vs-securitas-healthcare-snf) - [Norra Comparisons resource 40](https://www.norra.io/blog/norra-vs-sonitor-skilled-nursing) - [Norra Comparisons resource 41](https://www.norra.io/blog/norra-vs-asset-panda-nursing-home) - [Norra Comparisons resource 42](https://www.norra.io/blog/exit-detection-and-asset-tracking-same-hardware) - [Norra Comparisons resource 43](https://www.norra.io/blog/centrak-alternatives-skilled-nursing-senior-care) - [Norra Comparisons resource 44](https://www.norra.io/blog/norra-vs-agiliti-rental-costs) ### Guides - [Norra Guides resource 1](https://www.norra.io/blog/equipment-due-diligence-snf-acquisition) - [Norra Guides resource 2](https://www.norra.io/blog/standardizing-equipment-management-across-snf-chain) - [Norra Guides resource 3](https://www.norra.io/blog/multi-facility-equipment-management-snf-chains) - [Norra Guides resource 4](https://www.norra.io/blog/equipment-management-pe-owned-snf-portfolio-guide) - [Norra Guides resource 5](https://www.norra.io/blog/why-emr-integration-matters-snf-equipment) - [Norra Guides resource 6](https://www.norra.io/blog/presenting-equipment-tracking-to-nursing-home-decision-makers) - [Norra Guides resource 7](https://www.norra.io/blog/matrixcare-marketplace-equipment-nursing-home) - [Norra Guides resource 8](https://www.norra.io/blog/what-is-durable-medical-equipment-nursing-home) - [Norra Guides resource 9](https://www.norra.io/blog/equipment-maintenance-schedule-checklist-nursing-home) - [Norra Guides resource 10](https://www.norra.io/blog/emr-integration-equipment-tracking-skilled-nursing) - [Norra Guides resource 11](https://www.norra.io/blog/preventive-maintenance-medical-equipment-nursing-home) - [Norra Guides resource 12](https://www.norra.io/blog/dme-management-skilled-nursing-facility-guide) - [Norra Guides resource 13](https://www.norra.io/blog/recliner-lift-chair-tracking-snf) - [Norra Guides resource 14](https://www.norra.io/blog/how-to-modernize-skilled-nursing-facility-technology) - [Norra Guides resource 15](https://www.norra.io/blog/equipment-walks-out-with-discharges-snf) - [Norra Guides resource 16](https://www.norra.io/blog/nursing-home-technology-trends-2026) - [Norra Guides resource 17](https://www.norra.io/blog/f880-infection-control-equipment-nursing-home) - [Norra Guides resource 18](https://www.norra.io/blog/f686-pressure-ulcers-support-surfaces-snf) - [Norra Guides resource 19](https://www.norra.io/blog/equipment-theft-shrinkage-nursing-homes) - [Norra Guides resource 20](https://www.norra.io/blog/bariatric-equipment-tracking-nursing-homes) - [Norra Guides resource 21](https://www.norra.io/blog/feeding-pump-tracking-skilled-nursing) - [Norra Guides resource 22](https://www.norra.io/blog/how-to-prevent-equipment-loss-skilled-nursing) - [Norra Guides resource 23](https://www.norra.io/blog/nebulizer-tracking-skilled-nursing) - [Norra Guides resource 24](https://www.norra.io/blog/nursing-home-technology-digital-transformation-guide) - [Norra Guides resource 25](https://www.norra.io/blog/oxygen-concentrator-tracking-snf) - [Norra Guides resource 26](https://www.norra.io/blog/ai-staffing-scheduling-nursing-home) - [Norra Guides resource 27](https://www.norra.io/blog/f908-essential-equipment-maintained-snf) - [Norra Guides resource 28](https://www.norra.io/blog/how-to-manage-medical-equipment-nursing-home) - [Norra Guides resource 29](https://www.norra.io/blog/how-to-write-plan-of-correction-nursing-home) - [Norra Guides resource 30](https://www.norra.io/blog/ai-reduce-administrative-burden-snf) - [Norra Guides resource 31](https://www.norra.io/blog/bed-alarm-fall-mat-tracking-snf) - [Norra Guides resource 32](https://www.norra.io/blog/dme-tracking-checklist-nursing-homes) - [Norra Guides resource 33](https://www.norra.io/blog/f684-quality-of-care-equipment-nursing-home) - [Norra Guides resource 34](https://www.norra.io/blog/real-time-operational-awareness-snf) - [Norra Guides resource 35](https://www.norra.io/blog/connected-snf-equipment-safety-workflow) - [Norra Guides resource 36](https://www.norra.io/blog/f689-accident-hazards-nursing-home-survey) - [Norra Guides resource 37](https://www.norra.io/blog/how-to-choose-ai-vendor-skilled-nursing) - [Norra Guides resource 38](https://www.norra.io/blog/wheelchair-tracking-nursing-homes) - [Norra Guides resource 39](https://www.norra.io/blog/iot-in-skilled-nursing-facilities-plain-guide) - [Norra Guides resource 40](https://www.norra.io/blog/shower-chair-commode-tracking-nursing-homes) - [Norra Guides resource 41](https://www.norra.io/blog/smart-facility-technology-layers-skilled-nursing) - [Norra Guides resource 42](https://www.norra.io/blog/therapy-equipment-tracking-rehab-snf) - [Norra Guides resource 43](https://www.norra.io/blog/will-ai-replace-nursing-home-staff) - [Norra Guides resource 44](https://www.norra.io/blog/enterprise-asset-management-eam-skilled-nursing-chains) - [Norra Guides resource 45](https://www.norra.io/blog/how-to-prepare-for-state-survey-skilled-nursing) - [Norra Guides resource 46](https://www.norra.io/blog/specialty-mattress-tracking-nursing-homes) - [Norra Guides resource 47](https://www.norra.io/blog/how-to-build-smart-nursing-home-without-renovation) - [Norra Guides resource 48](https://www.norra.io/blog/scale-tracking-nursing-homes) - [Norra Guides resource 49](https://www.norra.io/blog/suction-machine-tracking-nursing-homes) - [Norra Guides resource 50](https://www.norra.io/blog/what-is-an-f-tag-nursing-home-survey-explained) - [Norra Guides resource 51](https://www.norra.io/blog/f677-adl-care-transfer-equipment-nursing-home) - [Norra Guides resource 52](https://www.norra.io/blog/wound-vac-tracking-npwt-nursing-homes) - [Norra Guides resource 53](https://www.norra.io/blog/f695-respiratory-care-equipment-nursing-home) - [Norra Guides resource 54](https://www.norra.io/blog/is-ai-safe-nursing-home-operators-guide) - [Norra Guides resource 55](https://www.norra.io/blog/ai-for-equipment-management-skilled-nursing) - [Norra Guides resource 56](https://www.norra.io/blog/crash-cart-emergency-equipment-tracking-snf) - [Norra Guides resource 57](https://www.norra.io/blog/hospital-bed-tracking-rent-vs-own-snf) - [Norra Guides resource 58](https://www.norra.io/blog/snf-survey-readiness-checklist) - [Norra Guides resource 59](https://www.norra.io/blog/broda-geri-chair-tracking-snf) - [Norra Guides resource 60](https://www.norra.io/blog/equipment-loss-by-category-skilled-nursing) - [Norra Guides resource 61](https://www.norra.io/blog/most-cited-f-tags-nursing-homes-2026) - [Norra Guides resource 62](https://www.norra.io/blog/what-is-a-smart-skilled-nursing-facility) - [Norra Guides resource 63](https://www.norra.io/blog/equipment-documentation-nursing-home-survey) - [Norra Guides resource 64](https://www.norra.io/blog/vital-signs-monitor-tracking-nursing-homes) - [Norra Guides resource 65](https://www.norra.io/blog/patient-lift-tracking-nursing-homes) - [Norra Guides resource 66](https://www.norra.io/blog/bipap-cpap-tracking-nursing-homes) - [Norra Guides resource 67](https://www.norra.io/blog/bladder-scanner-tracking-snf) - [Norra Guides resource 68](https://www.norra.io/blog/how-to-use-ai-in-skilled-nursing-facility) - [Norra Guides resource 69](https://www.norra.io/blog/how-to-reduce-equipment-rental-costs-snf) - [Norra Guides resource 70](https://www.norra.io/blog/infusion-pump-tracking-nursing-homes) - [Norra Guides resource 71](https://www.norra.io/blog/respiratory-equipment-fleet-tracking-snf) - [Norra Guides resource 72](https://www.norra.io/blog/preventive-maintenance-logs-snf-survey-compliance) - [Norra Guides resource 73](https://www.norra.io/blog/survey-week-equipment-scramble-nursing-home) - [Norra Guides resource 74](https://www.norra.io/blog/equipment-inventory-vs-supply-inventory-nursing-homes) - [Norra Guides resource 75](https://www.norra.io/blog/multi-facility-equipment-tracking-rollout-snf-chains) - [Norra Guides resource 76](https://www.norra.io/blog/durable-medical-equipment-inventory-tracking-long-term-care) - [Norra Guides resource 77](https://www.norra.io/blog/medical-equipment-management-skilled-nursing-facilities) - [Norra Guides resource 78](https://www.norra.io/blog/how-to-do-medical-equipment-inventory-nursing-home) - [Norra Guides resource 79](https://www.norra.io/blog/agiliti-rental-alternatives-cut-what-you-rent) - [Norra Guides resource 80](https://www.norra.io/blog/cross-facility-equipment-sharing-playbook-snf-chains) - [Norra Guides resource 81](https://www.norra.io/blog/software-tracks-nursing-home-equipment-stops-duplicate-rentals) - [Norra Guides resource 82](https://www.norra.io/blog/questions-to-ask-rtls-vendor-demo-investment-committee) - [Norra Guides resource 83](https://www.norra.io/blog/room-level-equipment-tracking-without-hospital-rtls-costs) - [Norra Guides resource 84](https://www.norra.io/blog/rtls-vendors-pilot-one-facility-before-rollout) ### Equipment Economics - [Norra Equipment Economics resource 1](https://www.norra.io/blog/infrastructure-skilled-nursing-never-funded-to-build) - [Norra Equipment Economics resource 2](https://www.norra.io/blog/skilled-nursing-equipment-problem-nobody-measures) - [Norra Equipment Economics resource 3](https://www.norra.io/blog/equipment-benchmarking-across-nursing-home-chain) - [Norra Equipment Economics resource 4](https://www.norra.io/blog/equipment-visibility-portfolio-value-creation-snf) - [Norra Equipment Economics resource 5](https://www.norra.io/blog/medical-equipment-lifecycle-management-snf) - [Norra Equipment Economics resource 6](https://www.norra.io/blog/how-to-calculate-equipment-tracking-savings-snf) - [Norra Equipment Economics resource 7](https://www.norra.io/blog/equipment-tracking-roi-skilled-nursing-business-case) - [Norra Equipment Economics resource 8](https://www.norra.io/blog/average-dme-rental-costs-skilled-nursing) - [Norra Equipment Economics resource 9](https://www.norra.io/blog/reduce-nursing-home-operating-costs-with-ai) - [Norra Equipment Economics resource 10](https://www.norra.io/blog/rent-vs-buy-medical-equipment-skilled-nursing) - [Norra Equipment Economics resource 11](https://www.norra.io/blog/capped-dme-rentals-cap-date-skilled-nursing) - [Norra Equipment Economics resource 12](https://www.norra.io/blog/what-are-ghost-rentals-nursing-home) - [Norra Equipment Economics resource 13](https://www.norra.io/blog/how-to-stop-losing-equipment-nursing-home) - [Norra Equipment Economics resource 14](https://www.norra.io/blog/2026-snf-equipment-waste-report) - [Norra Equipment Economics resource 15](https://www.norra.io/blog/snf-opex-reduction-levers-non-labor-dollars) - [Norra Equipment Economics resource 16](https://www.norra.io/blog/how-to-audit-agiliti-rental-invoice) - [Norra Equipment Economics resource 17](https://www.norra.io/blog/biggest-non-labor-cost-savings-skilled-nursing) - [Norra Equipment Economics resource 18](https://www.norra.io/blog/equipment-dme-red-flags-skilled-nursing-due-diligence) - [Norra Equipment Economics resource 19](https://www.norra.io/blog/technology-due-diligence-checklist-skilled-nursing-chain) - [Norra Equipment Economics resource 20](https://www.norra.io/blog/justify-capital-request-equipment-tracking-nursing-home-cfo) - [Norra Equipment Economics resource 21](https://www.norra.io/blog/cut-equipment-spending-skilled-nursing-facility) - [Norra Equipment Economics resource 22](https://www.norra.io/blog/reducing-operating-costs-nursing-home-portfolio) - [Norra Equipment Economics resource 23](https://www.norra.io/blog/obbba-medicaid-provider-tax-phase-down-opex) ### Product - [Norra Product resource 1](https://www.norra.io/blog/equipment-inventory-management-software-nursing-homes) - [Norra Product resource 2](https://www.norra.io/blog/enterprise-wide-equipment-visibility-snf-portfolio) - [Norra Product resource 3](https://www.norra.io/blog/equipment-management-software-nursing-homes) - [Norra Product resource 4](https://www.norra.io/blog/what-is-norra-ai-equipment-manager)